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Sunday, 14 October 2018

Why is Google Adsense CPC & Earning less in India?

If you are a blogger or webmaster, then when you are talking about monetization, the first word in your mind will be Google AdSense. Halaki is different ways to monetize your website, however AdSense is the first step for most people.
Google AdSense started in 2003 and has grown a lot in many years. Now things are not like those that happened 2-3 years ago when the main source of income for any blog was advertisements for their services.
How To create Adsense Account- Complete Guide?
For the past few months, many bloggers (special tech bloggers) saw a decline in AdSense earning in India, and especially at Cost Per Click (CPC). I have a lot of how you can improve if he were that their AdSense CPC have seen people who ask it, but in reality I confuse myself about this and I am unable to give him a satisfactory answer. A month ago I did decide to investigate the troublesome situation and thought of this exact problem find out you’re Indian Bloggers why face this problem with Google AdSense.
Why low CPC for Adsense Publishers ads?
First, I opened the Googler Keywords planner Tools, and searched for the exact phrase “Blogging Tips” for USA, which gave me an average CPC of 108 rupees.
When I searched for the same search for India by country filter, I found that the CPC is 0.57. It was a shocking difference, which meant that Indian publishers with ads for the same keyword would get Rs. 107 will meet less If you do multiply with 100 then you find that you will get Rs 10700 less for just one keyword. In the same way, I see big margins on other keywords. Then I asked myself this question, “Why is such a difference?”
Finally I got the answer of this question which was with me. According to a study, Indians spend 43% less money online than people in the USA. Here I am not just talking about average consumers, bloggers, webmasters but also talking about all the online marketing budgets that are involved in small and big business.
In multi-national companies online and inbound marketing, 30% -40% less money is spent, if other countries compare with their branches. In this way, due to the lack of interest of the advertiser and the lack of awareness of social media marketing, the CPC in our country is low.
Here I am using the Google Keyword planner tool, performing Keyword Research, and for the same keyword, I am targeting two different countries, i.e. the US and India, and you are Approx You can see the difference in CPC.
Free goods and low buy capacity = Low AdSense CPC:
Now I asked myself the second question.
Why spend less on companies here?
We are the third largest consumer of internet in the world, but countries such as Russia, UK, Australia are paying a decent CPC daily with new advertisers. After doing some research, Indians have this mentality that they should free everything online.
We opt for mostly content, sweepstakes, free hosting services etc. That’s why there is not much scope of visitors to leads or eventually convert to customers. This is a primary reason why our CPCs are low. Comapnies will not mind investing in AdSense Advertising when they will know that it has a Good ROI (Return of Investment).
The solution of this demanding problem and nothing is just awareness. Being bloggers, we should promote the power of social media, Internet marketing, and it should tell people that these methods can convert more visitors than traditional media such as TV or Newspaper.
People need new, easy, and secure methods and assurances for online payment. The Reserve Bank of India must be flexible like services like PayPal so that more and more people choose their services. Until then we will struggle to find the sweet and reliable spot for the Indian AdSense Market as bloggers.
Alternatively, if you want AdSense income, the U.S. Start targeting targeted organic traffic, and if you use high CPC words with decent US traffic, you can expect more money per click for your AdSense ads. The other thing you can do is choose a niche where you can expect more purchasing capacity. For example, people of 18-24 age group in India will have less purchasing power while 25-40 age group will have more purchasing power.
Now, aiming to do great keywords, work on writing good articles, and try to achieve as high as possible. It will be time-consuming, but if you manage to earn a high rank for any high CPC keyword in the end, such as with clever ad placement, you can earn good money from AdSense. Any ways, there are many other tricks in the same way that we can apply to increase the AdSense income, but that’s all for now.
According to you, for the Indian AdSense publishers, what is the reason for lowering CPC? And what we can do to convert our lower CPC posts to high CPC posts

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